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_Diamond Buying Guide
_Buying a Diamond Shouldn't Hurt
_Biggest Mistakes
_The 4C's
_Atia 81 Diamond
_Types of Diamonds
_Buy a Prettier Diamond for Less
_Budget, Price, and Financing
_Diamond Buying Cheat Sheet
_Selection
_It's All About Her
_Keep It About Her
_Her Ring
_Her Diamond
_Be a Hero
_Your Proposal
_Help Your Man
_A Guide for Him
_Shop & Browse
_Engagement Rings
_Rings for Her
_Rings for Him
_Gift Ideas
_About Wedding Day
_Meet Dean and Umit
_Meet Our Staff
_WDD Experience
_Price Guarantee
_Warranty
_Tell Dean and Umit
_Customer Service
_Find a Store
_Happy Couples







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_ When I first embarked on a journey to find an engagement ring I started at Wedding Day, I was greeted by James,  who offered a refreshment and was eager to help me find that perfect ring. I then checked out a few other jewelers which was an incredibly painful experience. I returned to Wedding Day and James who helped me to finish the purchase. Throughout the entire process James was incredibly friendly and helpful. James Pruden's personality and commitment to customer satisfaction made selecting Wedding Day Diamonds an easy decision. _

Josh S

The Wedding Day Diamond Buying Cheat Sheet

For starters, let us say it: Congratulations!

You’ve found that one special person—your soulmate—who you want to spend the rest of your life with. And the next step is to purchase a diamond that, for most people, will be one of the biggest purchases of your life.

Before you take the big plunge, there are a few simple things you need to know. And we’ve tried to boil them down to their bare essence on this page, which you can also print out and carry with you.

Consider this a starting point for the big adventure that lies ahead. If you need any more information about anything you read here, feel free to explore our website or give us a shout or just stop in and see us.

  • Never look at a diamond with a loupe. Always look at your diamond with a microscope.
  • Always buy your diamond loose. Never buy it as part of an already mounted ring. If you want to get great value and get a bigger diamond for the money, this is the only way to go.
  • Choose a jeweler who is a member of the American Gem Society. All members are bound by regulations within the AGS and tested every year to keep their membership. The AGS is the most prestigious organization in the jewelry industry. This is the best way to make sure that your jeweler is ethical. Experience matters!
  • Buy a diamond with an independent diamond certification from credible laboratory. And ask to see the certificate.
  • Make sure you get a free lifetime warranty from the jeweler without having to pay extra, for additional years of coverage.
  • When choosing your ring make sure the store uses high quality side diamonds in the ring. Many of the national chain stores do not offer top quality diamonds like we do at Wedding Day Diamonds.
  • Make sure the sales consultant you are dealing with has the proper education in presenting diamonds. They should either be trained Diamondtologists or Gemologists.
  • Do not buy a diamond without looking at it first. No diamond buyer in our industry ever buys a diamond without looking at it first or comparing many diamonds together. It’s crazy to think that you can adequately describe the beauty of a diamond on paper. This is also the main reason why you shouldn’t buy your diamond online.
  • Choose a jeweler that specializes only in diamonds. There is no such thing as a part-time specialist. And this specialist should want to make the process fun and educational.
  • Make it about her, and don’t let anyone in any jewelry store tell you otherwise. This is the time in your life where you should knock her socks off. Any jeweler who is not 100% committed to that goal should not be part of the process.
  • Don’t think only with your pocket book. We understand that you don’t want to over-pay, and that money and your budget are important. But many times clients make the mistake by saving a few dollars on their purchase but end up paying much more in the future.
  • Make sure your diamond purchase comes with a 30 day money back guarantee.
  • Select a diamond that is graded in accordance with the GIA standards.
  • Judge the atmosphere in the store. You should feel comfortable and at ease. You want to have fun shopping. You want to feel special.
  • Choose a local family-owned jeweler. There are many jewelers that you can choose from, but you’ll always do best where the business is run by people who actually have a vested interest in the community besides just making money; where the owners live in the same town as you. This is only one of the many reasons why Wedding Day Diamonds is a great choice.

Find a Wedding Day Diamonds store nearest you.