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The 4Cs.

UNDERSTANDING THE CHARACTERISTICS OF YOUR DIAMOND

Cut


A DIAMOND'S CUT WILL DETERMINE ITS SPARKLE

The higher a diamond’s cut grade, the greater the stone’s brilliance. You’ll be able to see the difference in sparkle and fire when you compare an Excellent cut to a lower cut grade.

Color

A DIAMOND'S COLOR REFERS TO LACK OF COLOR

Color measures the “whiteness” of a diamond. For an exceptionally white diamond, choose a color grade of D, E or F, and we suggest a white metal setting to maximize its brilliance. If you are looking for the best value, consider a diamond with a near-colorless grade G, H, I or J.

Clarity

EVERY DIAMOND IS DIFFERENT

All diamonds have natural characteristics or tiny imperfections. The actual clarity grade of a diamond is only as important as you want it to be.  We recommended that you choose a diamond based on what you see, and buy with your eyes, not with your ears.

IF

(Internally Flawless) IF diamonds are the rarest diamonds that can be found and have no characteristics visible under 10x magnification. There are very few diamonds like this and are therefore the most expensive.

Carat

A DIAMOND'S WEIGHT IS MEASURED IN CARATS

Carat weight is the total weight of a diamond regardless of how it’s distributed. From the top, a poorly cut diamond may appear smaller than a diamond of equal weight. Diamond value is determined by all the 4Cs, not by carat weight alone.

Diamond Shape

A BEAUTIFUL REFLECTION OF YOUR UNIQUE STYLE

Choosing a diamond shape is really about personal preference. Whether your taste leans toward traditional, modern, classic or sophisticated, we’ll help you find the perfect shape and we’ll make sure it sparkles with you in mind.


Round

The round brilliant cut diamond is by far the most popular shape. Over the past 100 years, diamond cutters have figured out exactly how to cut a round brilliant cut diamond to optimize the most sparkle possible. For the most sparkle, check out our exclusive Atia 81.

Diamond Settings

There are many ways to set a diamond. Some settings can make a diamond appear larger while others suggest a vintage-inspired style. Choosing a setting is a personal choice, and the options run from traditional to sophisticated and more.

Prong

The prong setting is the most popular and classic way of setting diamonds. It allows the most amount of light to travel through the diamond and is most commonly set with four or six prongs which is the most secure way to set a diamond. In a prong setting, your center diamond traditionally sits above the rest of the ring.

Conflict Free

OUR DIAMONDS ARE CONFLICT FREE. EVERY SINGLE ONE OF THEM.

What are "Conflict Diamonds"?
In the late 1990s, the diamond business became aware of the sale and exportation of some diamonds that were being used to fund rebel activities in parts of Africa. These diamonds became known as "conflict diamonds" or "blood diamonds." Although this was a small percentage of African diamonds, it was a situation that we could not ignore.

How do we know where the diamond is coming from?
A system is in place that requires all diamonds to include a statement confirming that the supplier adheres to the strict guidelines of the Kimberley Process. It has proven to be an effective way to keep “conflict diamonds” out of the world market. Those who do not comply are served significant sanctions that jeopardize their access to the legitimate world diamond market.

The Kimberley Process
In 2000, an initiative called the Kimberley Process was launched. The Kimberly Process is a set of laws with which all US diamond retailers must comply. It's a way to ensure that diamonds would never be used to illegally and brutally fund rebel action.

You can feel great about buying at Wedding Day.
Wedding Day Diamonds has a zero-tolerance policy against “conflict diamonds.” We run our business with the utmost integrity and follow the highest standard of ethics in order to ensure that the Kimberley Process is always upheld.

Guaranteed Conflict Free ECO4 Diamonds

Learn More

How We Buy Our Diamonds

From the mine to our stores, we purchase each and every diamond in the industry's most efficient way possible.By cutting out the middle men, we can pass our savings down to you.

Step 1: Sourcing

First and foremost, the only diamonds we will ever purchase are from diamonds that are excavated from conflict-free mines. After excavation, all mines send their raw jewels to site holders.

Step 2: Precision Cutting

We have built close relationships with our sight holders and work directly with them as they expertly cut our diamonds precisely to our specifications.

Step 3: Direct to Our Stores

Your diamond will come directly to our stores to be perfectly placed in your one-of-a-kind setting. With no middle men, the savings get passed on to you.

Diamond Certificates

Even though the diamond might be of high quality on paper, its brilliance could be far less than a diamond with lower qualities. So keep in mind that diamond certificates are simply a guide to determine the VALUE of the diamond, not the BEAUTY. And some are more reliable than others. These certificates can be important in understanding the true rarity of the diamond, but always remember to buy with your eyes! It’s your opinion that matters most.

GIA is the world's most respected gemological laboratory, entrusted with grading and identifying more gems than any other lab. If your diamond has a GIA certificate, you can be certain that what you paid for is what you got. At Wedding Day, most of our diamonds come with a GIA certificate and we always use GIA standard grading when determining the rarity of our diamonds.

Putting it all together — beautifully.

Now that you understand what's behind every diamond, you can find the exact style you're looking for and stay within your budget.

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